Mexico’s IEPS 3 Years On: The Future of Sugar Taxes

It’s been three years since the IEPS tax was instituted in Mexico. What does the uncertain impact of the tax on soft drinks mean for future efforts to impose drinks taxes in the US and UK and what factors determine how successful a sugar tax regime might be in driving down consumption? Senior Beverages Analyst Howard Telford and Senior Research Analyst Mark Strobel discuss the growing global trend towards taxes on added sugar beverages.