Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreThere is a sustainability agenda in disposable hygiene, and fulfilling that agenda will continue to put pressure on research and development departments, supply chains, and consumer education. Biodegradable claims, for example, have been appearing in an increasing number of disposable hygiene products, however many of these claims might not align with consumers’ understanding of what biodegradability means. For instance, some products that are biodegradable actually need to be processed at a special facility. This distance between product claims and consumer’s understanding of those claims highlights the need for more consumer education to meet the sustainability agenda.