Lessons Learned from Amazon Prime Day

This year was the second annual Prime Day, and with the knowledge gained from last year, it is apparent that Amazon hopes to grow this into a shopper holiday to rival Black Friday or Single’s Day. It still has a long way to go to get there but patterns are starting to be established. Listen in for a retrospective on what’s new, what’s familiar, and what still needs work if Amazon hopes to create a truly massive summer shopping event.

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