Lemon flavour sweeps over the soft drinks industry in China

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In this episode of Globalcast, Euromonitor research analyst, Joy Huang, shares insight in current flavor trends in China’s soft drinks industry and projects how consumer health concerns drive lemon flavored soft drinks.

Learn about:

  • The latest soft drinks flavor trends in China
  • How this lemon flavor frenzy drives the competition The projection of consumer’s preferences
  • Manufacturers’ future responses to consumer’s flavor preference