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Lakmé, a brand of colour cosmetics in India owned by Hindustan Unilever is releasing new upscale products at premium prices in order to compete with brands such as L’Oreal Paris. These products, created to specifically target urban women who prefer premium cosmetics, are also an attempt to compensate for slow volume growth of Hindustan Unilever’s other brands such as Fair & Lovely and Clinic Plus. If these premium products are a success, Unilever may the same strategy in other areas of its portfolio such as skin care.
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