Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreThe recent deal between Kraft and Green Mountain gives liscensing rights to Green Mountain to distribute Kraft’s brand of products in pod form for use in Keurig machines. Kraft’s brands are a large gain for Green Mountain, who’s main strategy is to obtain liscenses from large coffee players. Kraft’s Maxwell House brand is the second largest coffee brand in the US, and given the success of Starbucks and Folger’s pods, Kraft’s larger-known brands are expected to perform well in pod format.
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