Kraft Licenses Coffee Brands for use in Green Mountain’s Keurig
The recent deal between Kraft and Green Mountain gives liscensing rights to Green Mountain to distribute Kraft’s brand of products in pod form for use in Keurig machines. Kraft’s brands are a large gain for Green Mountain, who’s main strategy is to obtain liscenses from large coffee players. Kraft’s Maxwell House brand is the second largest coffee brand in the US, and given the success of Starbucks and Folger’s pods, Kraft’s larger-known brands are expected to perform well in pod format.
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