Kimberly Clark’s New Venture into Flushable Wipes

Kimberly Clark has exited the nappies / diapers business in Western Europe, but it is still developing its wipes offering in the area. Although baby hygiene products haven’t performed specifically well in the past couple years, consumers have taken to buying baby wipes for other uses, such as makeup removal, and then flushing the wipes instead of throwing them away. Kimberly Clark plans to venture into the market with flushable wipes which will not clog up plumbing systems.

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