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There are several key themes in the retailing industry likely to accelerate during the coronavirus pandemic. The first of which is omnichannel shopping. Omnichannel is preferable during the pandemic as consumers can simply shop online and pick up their order, negating the need to enter a store at all. However, e-commerce is seen as an upper-income activity in some parts of the world, highlighting the need to bring access to more consumers as this trend continues.
Another accelerating trend during the pandemic is e-commerce beyond the online store. As retailers scramble to find new touchpoints to replace face to face interaction, things like s-commerce, live-stream shopping and partnering with delivery platforms will come to the forefront.
To learn more, download the white paper “The Retail Ecosystem During COVID-19“.