Japanese Appliance Manufacturers Struggle in Domestic Market

Japanese appliance companies such as Panasonic and Sharp have been powerhouses since the 1980s, but face slow sales due to the economic downturn and competition from Chinese companies. In order to compete with other Asian manufacturers such as Haier and LG, Japanese appliance companies should look to overseas markets and identify niches in smaller, personal appliances, states Jamie Ko, Head of Consumer Appliances Research at Euromonitor.

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