Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreThe US is one of the only countries that allows advertising of both over the counter (OTC) and prescription medication. However, OTC medication is not required to issue a balance of risks and benefits when being advertised. Research has shown that OTC advertising rarely has a balance, and often includes more benefits than risks. Stephanie Prymas, Consumer Health Research Analyst at Euromonitor, discusses whether OTC advertising should follow the same guidelines as prescription only medication.
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