Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn More with Ashma Kunde – Apparel and Footwear Analyst
As internet retailing in the apparel and footwear industry continues to grow, online retailers find themselves attempting to compensate for certain trends that can only be achieved by shopping in-store. For example, as it is impossible to try on clothing before buying it online, internet retailers are making it increasingly easier to return and exchange items and are even exploring virtual fitting rooms. Also, as many clothing purchases are emotionally driven, internet retailers are using consumer reviews and social media engagement to push consumers towards certain products. In 2013, 8.3 percent of all sales of clothing and footwear came from internet retail; a number expected to grow as the online channel continues to innovate and connect with consumers.
Download as an MP3