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The sportswear market in Russia increased by 12 percent in 2013 with growth driven mainly by footwear sales. The popularity of running as a hobby and as exercise is contributing to this growth, as companies such as Nike, Adidas and Mizuno sponsor marathons and other races in the country. Beyond organization and sponsorship, footwear companies are expected to take an active role in starting running clubs and training events, which will pair footwear brands and the act of running in many Russian consumers’ minds.
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