Innovation and Development in Oral Care
Phillips and Braun are on the forefront of toothbrush technology, with Braun introducing products such as the Oral-B Pro 6000 SmartSeries, which monitors brushing times and habits and sends information to a user’s smartphone via Bluetooth. Innovations in the toothpaste market include Colgate’s sugar acid neutralizing toothpaste and Unilever’s Regenerate, which claims to rebuild lost enamel. Preventative care is becoming an important facet in oral care and products that assist consumers in these goals will perform well in the next five years.
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