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Ichitan Group PCL, a relatively new player in the soft drinks market in Thailand, was recently listed on the Thai stock exchange which not only cements the company’s future in the industry but also adds even more competition to the dynamic soft drinks market in the country. Ichitan’s success is driven by its low-priced ready-to-drink tea which is the only RTD tea product in the country labelled as organic so far. If Ichitan’s success continues, the soft drinks market in Thailand will become even more polarized as local brands rise up to challenge international players.
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