How Technology Drives Global Tourism

37.5 percent of the global population was using the internet in 2013 and these consumers use digital services for hotel booking, flight booking, travel reviews and travel discounts. Websites such as Tripadvisor, Expedia and Kayak are valued in the billions of dollars, and the tourism industry will only benefit as the global population of internet users  reaches 46.1 percent in 2018.

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