The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
China is experiencing unique demographic conditions: a huge gender imbalance has been created by 40 years of its one-child policy, and there are now far more men than women. This demographic situation is troubling for China, as it has a direct impact on birth rates and consumption patterns. With a growing proportion of unmarried men, the number of single person households is rising rapidly. However, there are also positives, as dating services are booming and new markets being created.
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