Household care in a recession – what will it mean for environmentally friendly products?

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The current economic crisis is affecting all industries, with consumers cutting back and trading down.

In this episode of Globalcast, Euromonitor International research manager Magdalena Kondej analyses how the global financial crisis is affecting the Household Care industry.


  • What impact the current economic situation is having on the household care industry
  • Who in the household care industry is expectedto benefit from the credit crunch
  • What the downturn will mean for sustainable and environmentally friendly household care products

Featuring: Euromonitor International Research Manager Magdalena Kondej