The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
This podcast highlights one of Euromonitor’s COVID-19 themes.
Hometainment means taking a service or product that is traditionally consumed outside the house and recreating it inside the house. As consumers spend more time inside their homes as a result of COVID-19, hometainment is becoming an increasing trend.
Whether its watching a virtual concert inside a video game or purchasing a device that replicates the experience of going to a department store makeup counter, consumers will be introduced to new experiences in the home. While these trends are certainly being accelerated by COVID-19, hometainment actually predates the pandemic, and is evident in services such as Netflix.