The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Fast fashion retailer H&M is expanding into premium territory in an effort to compete with rival retailer Zara. Historically, Zara has been seen by consumers as a more premium brand able to charge higher prices. To advance its premium venture, H&M is partnering with world-famous fashion designers and is pushing its own design expertise during events like Paris Fashion Week. Ashma Kunde, Apparel Industry Analyst at Euromonitor, states that this is a necessary move for the H&M, but the company should strive not to alienate its core, price-conscious consumers.
Download as an MP3