Healthy Living Through Beauty and Personal Care Products

Consumers’ need to look beautiful in the long run has led to the prominence of the megatrend ‘healthy living’ in the region of Middle East & Africa. This important shift in the search for products and brands is the result of a new consumer attitude that a holistic approach is needed to be beautiful and healthy. The catalyst for this in the region is the rise in availability or natural, organic, and free-from chemical products.