Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreHealthy beverages are gaining more and more interest worldwide, and Eastern Europe is no exception. Increasing bottled water consumption in the area can be looked at as a step towards healthier drinking options. While water gives consumers a guilt-free feeling, it lacks the color and flavor of other soft drinks. Therefore, there is a demand for other options such as fortified/functional, plant based or flavored water. There is a favourable economic climate for these types of healthy beverages to thrive, and online retailing will be essential in catching the eye of the consumer.