Monthly Health Series: The Competitive Landscape of Health and Wellness in 2017
Euromonitor International recently published 2018 edition of health and wellness data inside of our Passport research database. In the health and wellness beverages market, major soft drinks companies such as Coca-Cola, PepsiCo, Nestle and Danone continue to hold prominent positions. Water giants Nestle and Danone outpaced carbonates players Coca-Cola and PepsiCo. Multinationals are chasing deals in the organic, naturally healthy and fortified and functional spaces. Danone’s WhiteWave acquisition allowed it to become the world’s number one organic player in 2017. Reckitt Benckiser’s merger with Mead Johnson Nutrition Company meant it became a prominent player among fortified and functional dairy companies. This may put pressure on Danone and Abbott Laboratories in the fortified and functional milk formula category thanks to Mead Johnson’s wide geographic footprint.