Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
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The humanisation trend in pet care means that owners feel inclined to feed pets with better food then they eat, states Paula Flores, head of pet care research at Euromonitor International. Examples of wellness in the pet food industry can be seen in new pet food product launches that feature portion control. Organic food choices are also now available by some brands. Health and wellness is set to grow in the coming years, so prospects are good for healthy human and pet alike.
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