Grupo Bimbo Moves into Highly Saturated Canadian Bakery Market
Mexico’s Grupo Bimbo recently announced it will purchase the Canada Bread Company, a division of Maple Leaf Foods. Grupo Bimbo is set to gain a strong portfolio of well-established Canadian brands, although the heavily saturated bakery segment in Canada will not shift dramatically. Strong competition from both George Weston, one of Canada’s largest food processing companies, and local artisan bread companies means Grupo Bimbo will have to tap into consumer trends and remain innovative to stay competitive in Canada.
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