Government Clampdown on Extravagance Leads to Underperforming Luxury Categories in China
The government clampdown on extravagance in China is impacting the luxury market, with luxury accessories, wines and men’s timepieces taking the brunt of the law’s impact. The clampdown is aimed at officials who spend government money lavishly as the new ruling party takes steps to reshape its image. Since most government officials are male, men’s luxury categories are underperforming. However, women’s luxury categories such as beauty and personal care and women’s handbags are still performing well.
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