The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Consumers worldwide are becoming increasingly aware of the benefits of exercise and fitness due to alarming obesity rates and the dangers of sedentary lifestyles and poor diets. For example, according to a recent Euromonitor survey of its global network of analysts, only three percent said they never exercise. With the World Cup in the global spotlight, consumers will be focusing even more on sports and spending on sports apparel and equipment, including new technology such as fitness and activity trackers.
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