Global Functional Drinks Opportunities

Click here to listen – Podcast

In this episode of Globalcast, Euromonitor’s Head of Beverages Research, Richard Haffner, discusses the global opportunities and trends of functional drinks.

Learn about:

  • Trends driving growth of the functional drinks market
  • How manufacturers can take advantage of the untapped global potential for functional drinks
  • What sports drinks manufacturers are doing to improve sales
  • The impact the recent acquisition of Orangina and V by Suntory has on the energy drinks market in Western Europe