Gender Blurring: A Top Consumer Trend for 2016

Gender blurring is a rejection of gender stereotypes and saluting an androgynous lifestyle. This trend has manifested itself in many ways: Calvin Klein’s gender-free fragrance CK2, the declassification of toys by Disney and Amazon, and even Playboy’s toned-down issue in March 2016. This trend will continue to impact the media, consumer ideals, and industries in the near future.