From Prescription to OTC and back again: What do Switches mean for Certain Drugs?

Author Picture By: Lydia Gordon September 8, 2010
Author Picture By: Euromonitor Research September 8, 2010

 

In this episode of Globalcast, Head of Global Consumer Health Research, Samantha Chmelik, discusses “switching” in the consumer health industry and what switches could occur in the near future.

Hear about:

  • What a “switch” is in regards to the health care industry
  • What factors determine if a switch is warranted
  •  What the opportunities and challenges are for future switches

Listen to the Spanish version of this podcast

 

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