Food and Beverage Purchasing Habits during the Economic Crisis in Brazil

Brazil continued to face a challenging environment in 2016, with markets expecting a negative growth of 3.7% in GDP on top of a 3.8% decline in 2015. As the economic situation continued to postpone signs of recovery, consumers’ purchasing decisions became increasingly rational. Euromonitor gives an overview of the most important changes in the local food and beverage scenario during the economic crisis.