How are Female Consumers Driving the Tissue and Hygiene Market in Developing Economies?

Tissue and hygiene sales in developing markets were especially strong in 2012, with this positive performance directly associated with the changing role of women in these economies. With more women in the workplace, hygiene products catering to on the go female consumers are receiving a sales boost. Nappies and diapers are receiving the largest boost – with more women on the go, diapers are a convenient and time efficient product.

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