Fashion Friday: The Market for Fashion IPOs in Brazil Heats Up

Even with the impact of COVID-19, the Brazilian IPO market is seeing a high number of fashion players enter the market. IPOs can bring a more assertive strengthening for Brazilian companies, especially during the pandemic period when many important exporters are not achieving the markets overseas. This wave of IPOs can possibly support a fiercer competitive landscape where companies can gain more well-defined market positionings resulting in more interesting offers to final consumers.