Fashion Friday: The Latin American Beauty and Apparel Market

The current economic situation in Latin America is stagnant. GDP is growing slowly and financial markets are unstable. Nevertheless, consumers in Latin America are empowered and demanding more from their products. Fast fashion companies understand this, and are bringing fashion forward products to Latin America without the high prices. In beauty, companies are not branding themselves as “premium”, as consumers cannot afford premium prices. Therefore, companies are branding products with premium appearances without raising prices.

 

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