Fashion Friday: The Global Landscape for Hair Care Appliances

Download as MP3

Hair care appliances have a 243% penetration rate in the US market. Consumers are purchasing multiples as products are becoming more multifunctional, adding features like speed, power or moisturizing care. The biggest growth markets for haircare appliances in the next few years will be in the Middle East and Africa as western lifestyle influence and growing expat population drive consumer demand.