Luxury and Fashion Our global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.
Find content by

Fashion Friday: Sweatpants, Cardigans and The Rise of Casual Dress

1/29/2021
Nina Marston Profile Picture
Nina Marston Bio
Share:

While COVID-19 has caused double-digit declines for most apparel and footwear categories, sportswear has fared better than most. Globally, sportswear is estimated at US$ 292 Billion, and is set to grow at a compound annual growth rate of 6% to 2025, while overall apparel and footwear is expected to see a CAGR of only 4%. The pandemic has caused a 15% decline in sportswear globally, however, as consumers grew acclimated to the lockdown, sportswear and casual styles benefitted immensely from e-commerce growth as consumers sought out comfortable, multifunctional clothing to lounge around the house, exercise, run errands and work from home. Beyond sportswear and casualwear, nostalgia permeated the fashion scene largely because of the “cottagecore” trend on TikTok and Instagram which began as a result of consumers longing for an escape to simpler times.

 

Interested in more insights? Subscribe to our content

Shop Our Reports

A New Appreciation for Cold Wash

Automatic laundry can only expand if efficient cold wash is achieved. All laundry stakeholders need to be in sync with one another in order to create effective…

View Report

Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward…

View Report

Competitor Strategies in Luxury Goods

The COVID-19 pandemic, the cost-of-living crisis and high inflation continue to have a substantial impact on affluent populations, their wealth and their…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More
;