Fashion Friday: Are Probiotics Promising Cosmetic Ingredients or Marketing Tools?
More consumers are basing purchasing decisions on wellness priorities, giving greater attention to the functional aspect of a product formulation. Probiotic-based beauty leverages this trend, exhibited in a recent wave of innovative start-ups focused on probiotics. This development, however, comes with challenges attributed to technical barriers in making probiotic-based beauty viable, and rivals claiming to use probiotics, but formulate with dead bacteria that render the product less effective.
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