The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
More consumers are basing purchasing decisions on wellness priorities, giving greater attention to the functional aspect of a product formulation. Probiotic-based beauty leverages this trend, exhibited in a recent wave of innovative start-ups focused on probiotics. This development, however, comes with challenges attributed to technical barriers in making probiotic-based beauty viable, and rivals claiming to use probiotics, but formulate with dead bacteria that render the product less effective.
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