Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreWith consumers in Southeast Asia in lockdown and working from home, it’s not surprising that there has been a clear shift away from more formal styles in fashion towards clothing and accessories that prioritise comfort. Athleisure, which was a strong trend pre-COVID, is only going to accelerate both during and after the pandemic. Countries, where outdoor activities were allowed during lockdowns, saw a surge in sales of activewear, such as Singapore and Indonesia.
Jogging bottoms, sweatpants and shorts that can be used both as sportswear and loungewear boosted the category. Going forward, its expected that partnerships, digitalisation and service as a product will be key trends in the Southeast Asian fashion industry.