The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Coca-Cola‘s brand image, as an obvious symbol of Americana, Western consumerism and pop culture is a powerful icon. The brand has worked tirelessly through product placement and designer collaboration to make Diet Coke the it-drink of the fashion industry. This podcast examines the marketing tactics that helped Coke achieve this status, from packaging innovation and personal relationships to product history. Listen for complete insights.