Fashion Friday: How Coca-Cola Mastered Fashion Brand Licensing
Coca-Cola‘s brand image, as an obvious symbol of Americana, Western consumerism and pop culture is a powerful icon. The brand has worked tirelessly through product placement and designer collaboration to make Diet Coke the it-drink of the fashion industry. This podcast examines the marketing tactics that helped Coke achieve this status, from packaging innovation and personal relationships to product history. Listen for complete insights.