Fashion Friday: Global Apparel Brands Entering the Australian Market
Global fast fashion brands and luxury powerhouses are attracted to the Australian market, looking to do business in a stable economy with healthy inbound tourism. While some companies are building brick and mortar stores in the country, others are choosing an online store approach. More conservative brands are only shipping to Australia as a way to test the market. However, flagship and concept stores remain a vital entry point into the country due to their prominent location and branding – despite high costs.