The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The fashion industry has always been characterised by several intermediaries between manufacturers and consumers. With a direct-to-consumer model, consumers pay a lower price by circumventing these intermediaries and paying for goods that are unbranded.
Many manufacturers are using e-commerce to sell these goods, occupying a small area of the internet without much marketing. If branded goods companies are going to compete with this model, they have to come closer in their prices, quality and transparency.