Fashion Friday: Direct-to-Consumer Model Poises Challenges for Brands and Retailers
The fashion industry has always been characterised by several intermediaries between manufacturers and consumers. With a direct-to-consumer model, consumers pay a lower price by circumventing these intermediaries and paying for goods that are unbranded.
Many manufacturers are using e-commerce to sell these goods, occupying a small area of the internet without much marketing. If branded goods companies are going to compete with this model, they have to come closer in their prices, quality and transparency.