Fashion Friday – The Emerging Customization Trend in Skin Care in India

Custom skin care is a strong trend that has picked up momentum in India over the last two years. With growing beauty concerns, especially among the younger and working population, consumers are no longer happy with a one-size-fits-all solution. Beauty specialist retailers and department stores are two major channels that will witness a high level of consumers wanting custom skin care products. The penetration and adoption of such products is influenced by the increasing level of consumer awareness.