Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreBrand owners are increasingly trying to enhance the experience for end consumers, and a number of different products have launched with ties to fashion, drinks, beauty and even foods that seek to achieve this. For instance, bottled water brand Evian is getting a brand revamp courtesy of New York designer Alexander Wang, and liquor brand Disaronno has partnered with Italian designer Roberto Cavalli. In food categories, confectionery brand Kit-Kat has launched a luxury version of its candy bar wrapped in a gold leaf that costs US $16. Personalisation is another way to enhance the end experience, and holiday gifts are popular items to personalise. British brand Burberry has a dedicated holiday gift page with a link to products that can be monogrammed through their online platform, and Le Labo fragrances are mixing personalised scents this year.
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