ESports: A New, Growing Multibillion Dollar Industry

Esports is a growing multibillion-dollar industry, offering multiple revenue-generating platforms. Among the factors contributing to the success of Esports are technology advancement and the popularity of online and mobile gaming from earlier ages, changing consumer values and attitudes, and the rise of streaming services. As Esports segment continues on its upward trajectory, it offers more opportunities for partnerships, product development, and marketing to players across FCMG and services, including luxury brands.