Environmentally Friendly Home Care Packaging is the new Trend in the UAE

EURO_NT_Sav.Sharma_LThumbWith Sav Sharma, Regional Consultant

Home care companies in the United Arab Emirates are seeking new ways to position products as environmentally friendly and sustainable. Consequentially, positioning products as environmentally friendly can also mean reducing pack sizes and packaging costs. Unilever led the way for this trend releasing liquid laundry detergent concentrate in smaller pack sizes in the Middle East, and in the next several years concentrated liquids are expected to perform well across all of home care.

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