The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Energy drinks offer huge potential in Saudi Arabia. The category saw 12% growth in 2014 alone. Due to the ban on alcohol, energy drinks are viewed as a social substitute because of their high caffeine content. However, the government has placed a marketing ban on energy drinks manufacturers in the country following health impact reports. Listen to the full podcast for complete insights.