EBay and Argos Partnership: Proof of the Power of Multichannel Retailing

EBay has partnered with UK store and catalogue chain Argos for a “click-and-collect” trial allowing selected purchases from eBay to be picked up from 150 different Argos stores. Antonia Branston, Senior Retailing Analyst at Euromonitor, states this trial recognizes that in today’s multichannel retailing environment, no player can be purely in-store or online. Branston also considers other retailers – such as Marks and Spencer – who should expand their operations to multichannel environments.

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