Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreBefore the coronavirus pandemic, e-sports was a growing industry in terms of both popularity and value, with the prize pools for e-sports events broke the 34 million dollar mark in 2019. As consumers are starved for live events during COVID-19, e-sports can fill the entertainment gap as they can be played and watched from home. Even traditional sports leagues such as the NBA and Bundesliga are using video games as a way to interact with fans and keep interest in the leagues by having tournaments in which the league players play the video game versions of their sport.
As e-sports grow in popularity during COVID-19, higher brand exposure will lead to more sales, and the audiences will expand.