Danish Government Introduces Smaller Pack Sizes in Analgesics as a way to Lower Suicide Rates

The Danish government recently introduced restrictions on pack sizes for over-the-counter analgesics. Packs that used to contain as many as 300 pills are now restricted to no more than 20. The restrictions are a means to curb the suicide rate in Denmark, as overdosing on analgesics is a sadly common method amongst young women. Analgesic manufactures welcomed the restrictions, and negative press for over-the-counter medication is expected to subside. Unit volume prices are rising as a result of the smaller packs, and the total market size of analgesics in Denmark are expected to increase by 18 percent in value terms in 2014.

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