Could Birch Water be the next Coconut Water?
Birch water, which is extracted from the liquid absorbed by birch trees, has been consumed by Eastern European and Nordic countries for decades and recently discovered by health enthusiasts who claim it as the next 'miracle product'. Similar in chemical makeup to coconut water, the drink is low in calories and contains essential vitamins and minerals. However the extraction process is tedious and the shelf life is short. If marketed correctly, birch water could go head to head with coconut water.