Corporate Strategies for Beauty and Personal Care
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Beauty and Personal Care sales grew stronger in 2010, but economic recovery remained fragile in mature markets, states Serena Jian, senior company analyst for beauty and personal care at Euromonitor International. Beauty and personal care companies with a diverse international presence will fare well during economic recovery because of slow growth in mature markets. However, companies should not focus mainly on emerging markets. Although emerging markets’ sales are stronger, mature markets still account for most revenue in larger beauty and personal care companies.